A BUSINESS-FIRST APPROACH
One collection – that fits all markets. What sets AWARE apart is our ability to make uniform collections suited to match contemporary trends – and each market. We understand and take a business-first approach, prioritizing your specific needs and goals. We develop competitive market products while still delivering excellence when it comes to design, quality and patterns.
Our DNA is the driving force, and we take pride in staying true to who we are. By choosing AWARE, you get a partner who prioritizes your business goals. We will work closely to ensure that our categories fit seamlessly into your vision.
THE BENEFITS
Tailored to your need
We work closely with you to understand your challenges and take on an agile approach rooted in our DNA.
Reach new customer segments
We offer stylish and relevant designs that appeal to a wide audience.
Measurable results
Incorporating AWARE into your business brings a distinct advantage through our business-first approach.
Value & profit
We focus on profitability and market relevance, by delivering competitive products with great value for money.
Full commitment
We commit to supporting business-growth, offering a strategic partnership.
AWARE is a team of enthusiasts who are driven by creating feminine and contemporary fashion, with a strong focus on fit, quality and profitable price points.
We are data driven
Dedicated market
specialists
Own tailored assortments
Free packs &
campaign content
A full
product palette
Special made units
Value added services
Exvlusive campaigns
THIS IS WHAT YOU GET
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A full product palette delivering a top top-to-toe look within all deliveries. Elevated detailing and quality, which match the price points for AWARE styles.
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We have a growing NOOS programme, that provides you with our bestselling AWARE styles.
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Purposeful products with designs that are influenced by a thoughtful mindset, to ensure lasting value.
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Our own collection calendar and flow for AWARE.
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A wide and beautiful range of campaign images for each collection – available already at in-sale.
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A fully digital SoMe package – including feed, story & reels.
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Brand storytelling and a selection of sustainable stories to promote B2C for each collection.
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A simple and efficient ordering process.
THIS IS NOOS
It is all about the endless possibilities that our best-performing essentials represent.
AWARE NOOS is our Never Out of Stock replenishment program of core bestselling products. The intention with the ‘never out of stock concept’ is always to ensure high stock availability of several NOOS categories and styles.
Our selection of essentials is constantly evolving. And right now, we are carefully building up the program, where we each year add new essentials that unquestionably reflect AWARE's DNA.
We aim to cater for the ever-changing needs of our customers and a dynamic market demand.
THE BENEFITS
The ‘never out of stock concept’ensures high stock availability at all times.
Timeless basics and investment pieces with an increased focus on sustainability.
A range of inspiring colour options on bestselling styles.
4 yearly NOOS collections and day-to-day delivery.
Size inclusivity, covering XS to XXL on core styles.